3 Things Every Ecommerce Store Owner Should Consider Before Expansion

Expanding your online store can be a tricky thing to manage. You’ve got a lot to consider for the future - how big is your audience going to get, how much are you going to be able to sell, will you need to upgrade your servers, etc. - and the groundwork for all of that needs to be laid right now. It’s a lot to remember when you’ve already got an ecommerce store to run and maintain at the same time!

That’s why we’re going to make it easier with the three points below. Keep these ideas in mind for the next couple of months as you prepare to expand; they’ll make capturing new leads and being ready to serve them a lot easier!

‍

Key Takeaways on Expanding Your Ecommerce Business

Packed Social Media Schedule: Increase your social media posting frequency to at least three times a week to build a bigger customer base and maintain a strong online presence.
Advanced Content Planning: Plan your social media content well in advance or work with a social media manager to ensure you have enough engaging material to share regularly.
Reliable Fulfilment Services: Consider investing in fulfilment services to handle storage, organisation, and timely delivery of orders, especially if you're expanding globally.
Global Expansion Considerations: When expanding internationally, ensure your fulfilment service can handle cross-border deliveries efficiently and reliably.
Strong Customer Service: Prioritise excellent customer service to build loyalty and positive reviews, even when handling disputes or refunds.
Smooth Refund Process: Make the refund process easy and informative to maintain customer satisfaction and encourage repeat business.
Foundation for Future Growth: Lay the groundwork now by implementing these strategies to smoothly manage your ecommerce expansion and ensure long-term success.

Your Social Media Schedule Should Be Packed

You probably already have a social media account or two, and you use them on a weekly basis to bring in more customers and create a bigger buzz around your ecommerce store. However, if you’re going to be expanding and trying to build a bigger and better customer base, your social media schedule needs to be packed!

You should be posting on a much more regular basis - for example, if you posted once a week, you should now aim to post three times a week. Of course, if you don’t have enough content ideas for this schedule, you can always plan things way in advance and/or work with a social media manager to help, but try to pad out your content calendar a little more to keep your name in the relevant hashtags.

You’ll Need a Reliable Delivery Service

Want to expand but not sure if you’ve got the room in your garage for more order storage? Then you need to invest in Fulfillment Services for your ecommerce store. When you have a fulfilment centre on your side, you don’t have to worry about space, organisation, or getting parcels out on time.

It’s all done for you, and the better rated the service, the more reliable you’re likely to find it. If you’re going global with your expansion and want to deliver to other countries, this is definitely something to consider!

You’ll Need Good, Reliable Customer Service

Customer service is the backbone of all good ecommerce stores everywhere. Those who are able to get customers on side, even when they’ve raised a dispute and want a refund, are those who survive for years to come.

Of course, you may need to provide refunds here and there, but making this a smooth, easy, and informed process will still guarantee a good review on the other side of the interaction. That’ll in turn bring in more customers and a bigger profit.

Every ecommerce owner needs to know these three things before they make any moves to become a bigger, more present company. Make your store the best place to be on the internet using them and your customers will be happy to come back time and time again.