Every new online startup requires 3 Core Values from which to base its strategy. I have seen many business owners focus solely on 1 or 2 out of the 3 core values and as a result their business stagnates or declines. Therefore is is essential to implement the 3 core values; Business, Online and Social Strategy when launching a new business online.
Many business run before they walk, wanting to get a website online ASAP so they have a "presence" but actually your IDENTITY is the most important thing at seed stage. Logo, Branding and Business Planning must come first. Part One includes:
Registering a Company Name
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Logos, Branding and Colour Schemes
Accounts and Bookkeeping
Business Planning
Aims, Objectives and Goal Setting
Proposals and Deadlines
Creating Scale
Marketing Strategy
Preparing for Change
Once your business strategy is prepared you can begin to think about how you want to be seen online. Part 2 looks deeper into Online Strategy and confounds a few myths:
Finding a Great Web Design Agency
Be Realistic about your Feature Set
How Much Does a Website Cost?
Bespoke Design vs Great Themes
Don't Mention WordPress!
Finding Inspiration in Other Websites
I Thought You Would Write My Content For Me
Setting Customer Expectations
What Happens If My Web Designer Gets Hit By A Bus?
Launching Your Website
Finally, your website is live. This is where 90% of online businesses fail. Just because your website is not online, customers still won't come flocking. There is just too much noise online. Parts 3 & 4 explore how to make the most out of your website:
A Comprehensive Site Launch Checklist
Why Review Your Own Website?
What Are We Testing For?
The Seven Best Tools for Auditing Your Website for FREE
Introduction to Social media (Facebook, Twitter, Google+ & LinkedIn
Content Strategy
Scheduling and Automation Strategy
Social Media Tools (Sprout Social, Hootsuite, Buffer and Klout
Closing Thoughts
The Entrepreneurs Guide to Launching a Fast, Lean and Profitable Online Venture.
This is where the magic happens.
